I am losing my office in June which is overflowing with books and I don’t know where to put them. The beach sounds like the perfect place. Isn’t this cool.
This was an IKEA idea! The largest open book shelf of the world in Bondi beach, Sydney, Australia. 30 Billy shelfs to sign the 30th anniversary of this Ikea piece. For one day everybody could take a book for a money donation to the Australian Literacy and Numeracy Foundation Institution.
I love marketing for a cause.